At Achino Company, as a global hanger solution provider, we look forward to the color authority making its decision of the Color of the year. It is a moment that provides us with strategic direction for fashion trends and design. Befitting this complex time of post-pandemic, Pantone surprisingly launches a new color as Color of the Year: Very Peri, a color that Pantone described it as “encourages personal creativity and inventiveness”. Very Peri is a shade that blends blues with reddish-violet tones, fusing the fidelity and constancy of blue with the energy and enthusiasm of red.
PANTONE 17-3938 Very Peri, with its intriguing confidence and a daring curiosity, its helps Achino to introducing the repetition of hanger industry in a new way, and inspiring us to stretch the limits of the dull wood piece. It is unbelievably exciting, that the new hangers turn your closet beautiful again.
According to Laurie Pressman, Vice President of the Pantone Color Institute, “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”. As we emerge from an intense period of pandemic, our physical and digital lives have merged in new ways. PANTONE 17-3938 is a support that we need to go through this transformative time.